# Track and Achieve Business Goals Automatically

> Monitor OKRs and KPIs with AI-powered progress tracking and automatic data collection. Identify blockers early and align teams on priorities with automated reporting.

Canonical: https://goals.do/

## In code

```ts
import { Goals } from 'goals.do'

// Track OKRs with automatic data collection
Goals.define({
  name: 'Q4 Revenue Target',
  target: { revenue: 10_000_000, by: '2024-12-31' },
  keyResults: [
    { metric: 'MRR', target: 850_000, current: 'auto' },
    { metric: 'ChurnRate', target: 0.02, direction: 'decrease' }
  ],
  dataSources: ['$.Stripe', '$.Database']
})

// AI predicts completion and identifies blockers
on.Metric.updated($ => {
  const progress = $.AI.predict.GoalCompletion({ goalId: $.Goal.id })
  if (progress.likelihood < 0.7) {
    $.Alert.send.to.Owner({ goal: $.Goal.name, blockers: progress.blockers })
  }
})
```

## Frequently asked questions

### How does automatic goal tracking work?

Goals.do connects to 100+ data sources (Stripe, Salesforce, Google Analytics, databases, APIs) and automatically collects metrics in real-time. Define goals once with target values—progress updates automatically as data changes. Support for revenue, conversion rates, user engagement, infrastructure metrics, and custom KPIs. No manual data entry or spreadsheet updates. Handles complex calculations: weighted averages, time-series trends, cohort analysis, and multi-source aggregations.

### What AI-powered insights does goals.do provide?

Predictive analytics forecast goal completion with 85%+ accuracy using historical trends and current velocity. Anomaly detection identifies unexpected changes in metrics (sudden drop in conversions, spike in churn). Root cause analysis pinpoints why goals are off-track with actionable recommendations. Natural language insights: 'Revenue is 15% behind target due to enterprise sales cycle lengthening by 3 weeks—consider increasing SMB focus'. Automated A/B test suggestions to accelerate progress.

### Can I track OKRs and align teams across the organization?

Yes. Define company OKRs and cascade to department, team, and individual goals with automatic alignment tracking. Goals inherit progress from child goals—team goals automatically roll up to department OKRs. Visual dependency graphs show how initiatives contribute to company objectives. Automatic stakeholder notifications when upstream goals change. Support for weighted key results, binary milestones, and continuous metrics. Integration with Jira, Linear, Asana for project-level tracking.

### How do I handle complex goal calculations and custom metrics?

Define custom metrics using TypeScript functions with access to all data sources. Support for formulas: (MRR * 12 * 5) for ARR multiples, (New Users - Churned Users) for net growth, complex cohort retention calculations. Time-series aggregations: 30-day moving averages, month-over-month growth, YoY comparisons. Combine metrics from multiple sources: Stripe revenue + Salesforce pipeline + support tickets. Built-in functions for common SaaS metrics: CAC, LTV, NPS, retention cohorts.

### What about data privacy, security, and compliance?

Read-only access to data sources—Goals.do never writes back or modifies source data. OAuth 2.0 and API key authentication with encrypted credential storage. Fine-grained permissions control who sees which goals and metrics. GDPR and SOC 2 compliant with automatic PII detection and masking. Full audit logs of all metric access. Data never shared across organizations. Self-host option for enterprises requiring on-premises deployment. Support for role-based access control (RBAC) and SSO integration.

## Part of Platform.do

goals.do is one of the primitives of Platform.do, in the Business layer (goals, plans and the work itself). Every .do shares one grammar, Business-as-Code, and one SDK.

- What is Business-as-Code? https://platform.do/business-as-code
- Platform.do: https://platform.do/
- Docs: https://docs.platform.do